The showrunners stated in response that while Twilight's physical appearance would change, this would not otherwise alter her personality or the general concept of the show. Marsha Redden said that the adult fans are "a reaction to the US having been engrossed in terrorism for past ten years" in a manner similar to the Cold War , and are "tired of being afraid, tired of angst and animosity"; the show and its fandom are outlets from those strifes. For a guy to like My Little Pony, it's so out there that it becomes almost avant garde. With a brony element in attendance, the convention-exclusive toys have reflected the brony culture; a large poster was published in that included several background characters that had attracted the fandom's interest. Faust, de Lancie and Strong were credited as executive producers on the project. The voice actors also showed appreciation for adult fans. This has been shown at film festivals in and released for home media distribution. Charles Soukup of the University of Northern Colorado in communication studies suggested that this effort is an indication of the "ultra-cult era" that bronies exhibit, where "media consumers discover extremely unexpected and obscure media texts to cultivate uniqueness and distinctiveness for their mediated identities". Louis considered the adoption of these fan names and characteristics within the show as demonstration of co-creative collaboration that can exist in modern media, emphasized by unexpected demographics of bronies that helped to bolster the creators' success with the work. They claim to be the first such media-related fandom to achieve this status. Though Derpy had appeared on the show before as part of sight gags, this episode as initially aired stated her name and gave her speaking lines. Just because it's for kids At the conclusion of the first season, one of the show's animators confirmed that "Derpy" would be a scripted background character in the second season, and was a part of several sight gags. Hasbro subsequently modified these scenes, and while "Derpy" is still present in subsequent broadcast and digital versions of the episode, she is not named, and a different voice is used.
Friendship Is Magic Remixed inspired by the numerous fan remixes. The charitable drive far exceeded its goal, with additional funds used to give money to provide toys for children through Toys For Tots. The voice actors also showed appreciation for adult fans. Lauren Faust , the then-executive producer, expressed appreciation for show's adult fans on her deviantArt page. A female unicorn pony character, sporting neon colors, wearing sunglasses, and manning a DJ mixer that briefly appeared in "Suited for Success", was given the stage name "DJ P0N-3" in an online poll held by Equestria Daily. Both Zecora and "Derpy" toys sold out within the first day of the convention. Equestria" written by "Kkat" based on the Fallout video game series. According to Hasbro's Nicole Agnello, "Some viewers felt that aspects of the episode 'The Last Roundup' did not stay true to the core message of friendship which is the heart and soul of the series. The Brony Thank You Fund was originally established to create a fan-funded advertisement to air on Hub Network as a thank you to the show's creators in November Online, though the developers, after working with Hasbro's legal team, are seeking to develop a new Friendship Is Magic-related game without the trademark issues. This change was revealed prior to the episode's airing, and a portion of the fandom were critical of the change, referring to it as a " jump the shark " moment for the show, while others considered that it was a significant change of one of the show's more popular characters that most of the brony fandom could relate with. We want to nourish this phenomenon, not manipulate it. Top Gear 's UK blog team and the UK edition of the Top Gear magazine noted a video using clips of their show featuring pony characters. Hasbro and Hub Network prior to its rebranding as Discovery Family have also sought to market to bronies. Colin Burnett of Washington University of St. Though Hasbro's priority is to deliver a child-friendly show, the writers and production staff, according to Linda Steiner, senior vice president of Hasbro Studios, "We will certainly, for fun, do the 'bronie' [ sic ] check to see if this could pass with them, but our job is to deliver to the kids first. For a guy to like My Little Pony, it's so out there that it becomes almost avant garde. Charles Soukup of the University of Northern Colorado in communication studies suggested that this effort is an indication of the "ultra-cult era" that bronies exhibit, where "media consumers discover extremely unexpected and obscure media texts to cultivate uniqueness and distinctiveness for their mediated identities". Thousands of men and women received pony tattoos to both support Michael and show their support for anti-bullying. Hub Network used a promotional billboard in Los Angeles showing the pony characters parodying the films Bridesmaids and Poltergeist. Who would have thought it from a show about candy colored ponies? Through this, the brony community has encountered ridicule through trolling on internet forums, not only from its inception at 4chan , but after moving away from the site. Though the discussion of the show continued at 4chan, fans created other venues to discuss it, and the fandom spread to other Internet forums. Amidi wrote that the show was a sign of "the end of the creator-driven era in TV animation". Louis considered the adoption of these fan names and characteristics within the show as demonstration of co-creative collaboration that can exist in modern media, emphasized by unexpected demographics of bronies that helped to bolster the creators' success with the work.
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